WexHub — Privacy Policy

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Last updated: September 15, 2026.

1. Data controller

WEBEXPERTO SRL (“WebExperto”) operates the WebExperto WexHub application and is responsible for the processing of personal data under its control.

This Privacy Policy describes how WebExperto collects, uses, stores, shares, protects and deletes personal information related to the use of WebExperto WexHub.

2. Description and scope of the application

WexHub is an application that connects Meta pages, business accounts and messaging channels to a customer service technology platform. The channels covered by this policy are:

  • WhatsApp Business Platform (WhatsApp Business API).
  • Facebook Messenger, through Facebook Pages.
  • Instagram, through professional accounts.

The application centralizes conversations, answers inquiries, assigns messages to support teams, tracks follow-ups and — depending on the service configuration — uses automation tools and artificial intelligence systems scoped to the connected business's customer service.

Conversations may be handled by automated replies, human operators, or a combination of both.

This policy applies to:

  • People who send messages to pages, business accounts or WhatsApp Business numbers connected to WebExperto WexHub.
  • Businesses and organizations that use the application to handle inquiries.
  • Administrators and operators authorized to manage conversations.
  • People who interact with the messaging channels enabled by Meta.

3. Role of WebExperto and of connected businesses

When a business connects a commercial account or a WhatsApp Business account to WebExperto WexHub, that business may determine the commercial purposes for which it uses its customers' and users' conversations.

In those cases:

  • The connected business determines the commercial purpose of the conversation.
  • WebExperto provides the technology infrastructure required to receive, organize and manage messages.
  • WebExperto processes information according to that business's instructions, the agreements in place, and applicable law.

WebExperto may also process data to administer the application, provide technical support, protect platform security, manage authorized access and comply with legal obligations.

4. Information we may process

Depending on the channel used, the permissions granted and the information provided during the conversation, WebExperto WexHub may process the following categories of data.

4.1. Identification data

  • First and last name.
  • Display name or username.
  • Profile picture, where made available by the channel.
  • User identifiers provided by Meta.
  • Page, business account or conversation identifiers.
  • WhatsApp Business Account identifiers (WABA ID), registered business phone numbers, and WhatsApp message and conversation identifiers.

4.2. Contact data

  • Email address.
  • Phone number.
  • Company or organization.
  • Job title or role.
  • Location.
  • Other contact details provided voluntarily.

4.3. Conversation content

  • Messages sent and received.
  • Commercial, technical or support inquiries.
  • Replies issued by automated systems.
  • Replies issued by human operators.
  • Files, images, audio, documents or other attachments.
  • Information provided voluntarily during the interaction.

4.4. Operational data

  • Message date and time.
  • Channel the conversation originated from.
  • Recipient page, business account or WhatsApp Business number.
  • Conversation status.
  • Delivery or read status, where available.
  • Labels, categories and assignments.
  • Assigned operator or team.
  • Internal notes related to the interaction.

4.5. Technical data

  • Access and activity logs.
  • Information needed to diagnose errors.
  • Information related to platform security.
  • Logs used to prevent fraud, abuse or unauthorized access.

5. Meta permissions used by the application

WebExperto WexHub requests only the permissions required to deliver the service described in this policy. For each permission, the information processed and the purpose are set out below.

5.1. whatsapp_business_messaging

Used to send and receive WhatsApp messages on behalf of the connected business, upload and retrieve media associated with those messages, manage the business profile of the registered number, and register that number with Meta.

Data processed under this permission: conversation content, attachments, sender and recipient identifiers, and delivery and read statuses.

5.2. whatsapp_business_management

Used to register and manage client businesses' WhatsApp Business Accounts, their business phone numbers, message templates, QR codes and webhook subscriptions.

Data processed under this permission: configuration data for the business account and its assets. This permission does not access end-user conversation content.

5.3. Supporting permissions

The application additionally uses public_profile and business_management solely to identify the administrator authorizing the connection and to link the corresponding business assets during onboarding.

5.4. Limits on use

WebExperto uses these permissions solely to deliver the service contracted by the connected business. Information obtained through them:

  • Is not sold or rented to third parties.
  • Is not used for targeted advertising.
  • Is not used to build profiles of people outside the commercial relationship that originated the conversation.
  • Is not used to send unsolicited communications.
  • Is not transferred to data brokers, information resellers or data monetization services.

Processing is carried out in accordance with the Meta Platform Terms, the Meta Developer Policies and the WhatsApp Business Messaging Policy.

6. How we obtain information

Information may be obtained:

  • Directly from the person when they start or continue a conversation.
  • Through Meta's messaging APIs and services, including WhatsApp Business Platform.
  • From the business that connects its page, business account or WhatsApp Business account to the application.
  • From authorized human operators managing the conversation.
  • From integrated business systems, where necessary to answer an inquiry or complete a request.

People are not required to provide information beyond what is necessary for their inquiry. However, missing data may prevent WebExperto or the recipient business from identifying a request, answering an inquiry or completing a transaction.

7. Purposes of processing

Information may be used to:

  • Receive, organize and centralize conversations.
  • Identify the sender of an inquiry.
  • Answer commercial, technical or support questions.
  • Provide information about the connected business's products and services.
  • Handle sales, after-sales, complaints or requests.
  • Assign conversations to teams or operators.
  • Maintain conversation context and history.
  • Classify and label inquiries.
  • Generate automated replies.
  • Produce summaries to support follow-up.
  • Detect when a conversation requires human intervention.
  • Integrate support with other authorized systems.
  • Improve service quality and operation.
  • Diagnose errors or technical failures.
  • Prevent fraud, abuse and unauthorized access.
  • Maintain platform security and availability.
  • Comply with contractual and legal obligations.
  • Handle access, rectification, update or deletion requests.

Information received through Meta services is not sold or rented to third parties, nor used by WebExperto to send unsolicited communications or for purposes incompatible with the original conversation.

8. Automation and artificial intelligence

Depending on the service configuration, some inquiries may be processed using automation tools or artificial intelligence systems.

Scope and limits. The automation and artificial intelligence systems used by WebExperto WexHub operate exclusively within the customer service context of the connected business and over that business's own commercial information. The application does not offer or distribute general-purpose artificial intelligence assistants, and does not allow end users to ask about topics unrelated to their commercial relationship with the recipient business. The automated assistance function is ancillary to the customer service offering and is not the principal product presented to the person messaging.

These systems may use conversation content to:

  • Interpret an inquiry.
  • Identify user intent.
  • Look up relevant information within the connected business's scope.
  • Generate a reply.
  • Classify a request.
  • Recommend the connected business's products or services.
  • Request information needed to continue a transaction.
  • Detect when human intervention is appropriate.
  • Prepare a summary for a human operator.

Conversation content is not used to train general-purpose artificial intelligence models, nor shared with model providers for that purpose.

Automated replies may contain errors, omissions or incorrect interpretations. Where the nature of the inquiry requires it, the conversation may be transferred to a human operator.

Users may request human assistance at any time. Availability and response time depend on the service hours and conditions of the business they are contacting.

Automated systems should not be considered a source of legal, medical, financial or specialized professional advice.

9. Sensitive data

WebExperto does not deliberately request sensitive data through WebExperto WexHub.

We recommend not sending the following through messaging channels:

  • Passwords.
  • Authentication codes.
  • Full credit or debit card numbers.
  • Medical information that is not necessary.
  • Biometric information.
  • Unnecessary personal documentation.
  • Information about religion, political affiliation or union membership.
  • Any other particularly sensitive information.

If a person voluntarily sends sensitive information that is not necessary for the interaction, WebExperto or the relevant business may delete it, restrict access to it, or ask that the matter continue through another channel.

10. Recipients and technology providers

Information may be processed or accessed by:

  • The business or commercial account receiving the conversation.
  • Authorized human operators.
  • Administrators of the relevant business.
  • Authorized WebExperto personnel.
  • Meta and its affiliated companies, as providers of the messaging channels.
  • Infrastructure, hosting, storage and backup providers.
  • Security and communications providers.
  • Automation providers.
  • Artificial intelligence service providers.
  • Administrative or judicial authorities, where a valid legal obligation exists.

Technology providers may process only the information necessary to deliver the contracted services, under adequate confidentiality and security conditions, with contractual obligations at least as protective as those assumed by WebExperto in this policy.

11. Technology platform

Conversations may be stored and managed through technology systems operated by WebExperto or by providers contracted to deliver the service.

These systems may be used to:

  • Receive and send messages.
  • Organize conversations.
  • Maintain interaction history.
  • Assign inquiries to operators or teams.
  • Run automations.
  • Generate assisted or automated replies.
  • Transfer conversations to human operators.
  • Record information needed for follow-up.
  • Integrate support with other authorized systems.

Access to these platforms is restricted to authorized users, systems and providers. Each connected business operates within a space that is logically separated from the rest.

12. International transfers

Some technology providers may operate infrastructure or store information outside Argentina.

Where international transfers occur, WebExperto takes reasonable measures to ensure the information is handled with adequate levels of security, confidentiality and protection. The processing location may depend on the provider, the contracted service and the configuration used.

13. Data retention

Personal data is retained for as long as necessary to:

  • Manage the conversation.
  • Maintain the history required by the relevant business.
  • Deliver the contracted service.
  • Resolve inquiries, complaints or incidents.
  • Comply with legal or contractual obligations.
  • Protect application security.
  • Prevent fraud or misuse.
  • Defend the rights of WebExperto or third parties.

Retention periods may vary depending on the recipient business, the type of inquiry and applicable obligations. When information is no longer necessary, it may be deleted, anonymized or blocked.

Backup copies are retained according to technical rotation cycles and are protected from routine operational access.

14. Information security

WebExperto applies reasonable technical and organizational measures to protect personal data, including:

  • Access controls based on users and permissions.
  • Access restricted to authorized personnel.
  • Protection of credentials and access tokens.
  • Encrypted communications in transit.
  • Logging and monitoring of technical events.
  • Backup copies.
  • Infrastructure updates and maintenance.
  • Logical separation of organizations, accounts and conversations.
  • Incident response procedures.
  • Periodic review of permissions and access.

No internet-connected system can guarantee absolute security. If an incident is detected, WebExperto will take reasonable measures to contain it, investigate it, notify it where required, and reduce its potential consequences.

15. Individual rights

People may request:

  • Information about the existence of personal data associated with them.
  • Access to their personal data.
  • Rectification of incorrect data.
  • Update of outdated data.
  • Deletion of data where applicable.
  • Blocking or restriction while a request is verified.
  • Information about the purpose of processing.
  • Information about recipients or categories of recipients.

Requests should be sent to:

The request must contain enough information to identify the requester and locate the relevant conversation. WebExperto may request reasonable additional information to verify the person's identity and prevent access to or deletion of data belonging to third parties.

Exercising these rights is free of charge under applicable law.

16. Data deletion

People may request deletion of data processed through WebExperto WexHub by emailing soporte@web-experto.com.ar with the subject line:

Data deletion request – WebExperto WexHub

Full instructions are available on the WexHub User Data Deletion page.

Revoking permissions or removing the application from a Meta account may prevent future access, but does not necessarily automatically delete information already stored by WebExperto or by the relevant business.

17. Third-party services

WebExperto WexHub relies on services provided by third parties, including Meta and WhatsApp services.

These third parties may process information in accordance with their own privacy policies and terms of service. WebExperto does not control the processing that Meta or other providers carry out within their own platforms.

18. Changes to this policy

WebExperto may amend this Privacy Policy to reflect:

  • Changes to the application.
  • New functionality.
  • Changes in the providers used.
  • Changes in processing practices.
  • Legal or regulatory changes.
  • Changes to Meta's policies.

The current version is published on this page and states its last updated date, shown at the top of this document.

19. Contact

For questions about this Privacy Policy or about the processing of personal data: